Choosing a niche and shaping a personal brand are the keys to a thriving online business.
Your niche is the topic or audience you’ll serve; your brand is how people remember you.
Start by brainstorming interests, skills, or life experiences that excite you.
It might be travel after 60, healthy cooking, or mentoring others in a professional field.
The best niches combine personal passion with real audience demand.
Once you’ve chosen a niche, build a simple brand identity.
Pick a memorable website name, craft a short tagline, and select colors and fonts that reflect your personality.
We’ll share practical tips and free tools to make this easy.
You’ll also learn how to position yourself as a helpful guide, not a salesperson.
Your brand story builds trust and sets you apart.
Many seniors find that Wealthy Affiliate’s niche research tools and supportive community make this stage easier.
Use their free starter training to refine ideas before committing.
By the end of this section, you’ll know exactly who you serve and how to present yourself so visitors feel at home.